Privacy Policy

Last Modified: January 1, 2023

PermaGO, Inc. (“PermaGO”, “Company”, “we”, “our” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website (our “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy also serves to notify you of your rights to the information. 

This policy applies to the information we collect in the following ways:

-- On this Website.
-- In email, text, or other electronic messages between you and this Website.

It does not apply to information collected by:

-- Any third party, including our affiliates, through any application or content that may link to or be accessible from or on the Website. 

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. This policy may change from time to time (see Changes to Our Privacy Policy). 

Your continued use of this Website after we make changes is deemed to be acceptance of those changes. Please check the policy periodically for updates.


We collect, or may collect, several types of information from and about users of our Website, including information:

1. By which you or your household may be personally identified, directly or indirectly, such as name, postal address, e-mail address, and telephone number (“Personal Information”).
2. Personal Information that has been voluntarily made public by you.
3. Lawfully obtained truthful information that is of public concern.
4. That is about you individually but does not identify you.
5. About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:
1. Directly from you when you provide it to us.
2. Automatically as you navigate through the site.

Information You Provide To Us
The information we collect on or through our Website may include:  

1. Information that you provide to us directly, which may involve filling in forms on our Website, including:
   a. Your name/alias
   b. Your email addressYour phone number
   c. Your mailing and/or billing address
   d. Your Employer Identification Number
   e. Your Vehicle Identification Number
2. Information when you report a problem with our Website.
3. Records and copies of your correspondence (including email addresses), if you contact us.
4. Details of your transactions made through our Website, as well as details relating to the fulfillment of the transactions. This may include your financial information.
5. The search queries that you make on our website’s integrated search feature.
6. You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”).

Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

How we use this information (our business interest):
-- To present our Website and its contents to you
-- For analytics
-- To provide or process information, products, or services that you request from us
-- To process payments
-- To fulfill any other purpose for which you provide it
-- Auditing transactions entered into by you
-- To enforce our Terms of Use
-- Protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities
-- Providing customer service
-- Verifying customer information
-- For any other purpose that you consent to

Information We Collect Automatically
There is certain information that we will collect automatically as you navigate through and interact with our website. This includes:

1. Details of your visits to our Website, including:
   a. Communication data
   b. Unique personal identifiers
   c. The resources that you access and use on our Website.

2. Information about your computer, internet connection, or electronic network activity, including your:
   a. Browser type and browser version

3. The technologies that we use to track and collect this data include:
   a. Cookies (see Cookie Policy)

Cookies are small files of text delivered to your browser by a website you visit. They help that website identify your computer and remember information about your visit, making it easier to revisit the site and making the site more useful to you. There are other types of tracking technologies, such as pixels and beacons. Below is a description of how various Cookies and other automatic tracking technologies may be used, a disclosure as to whether we use them, and your ability to control these technologies.

Essential Cookies
Essential cookies or strictly necessary cookies are cookies that are essential for a website to function correctly. These cookies are necessary to provide an online service on a website or used solely to carry out or facilitate the transmission of communications over a network.  

-- We collect essential cookies that are strictly necessary for our Website to operate properly.

Analytics Cookies cookies
Cookies and other technologies used for analytics help collect data that allows websites and services to understand how users interact with a particular website or service. This will enable companies to improve their services and content and build better features to enhance your experience.

-- We and third parties collect analytics cookies on our Website. You can opt-out of the use of third-party analytics cookies by following our opt-out procedures outlined in the “Your Rights” section of our Privacy Policy.

-- You may also opt-out of our use of Google Analytics at the following link:

Advertising Cookies
Advertising cookies may be used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retarget to a Website and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the website owner’s permission. This could impact the content and messages you see on other websites you visit.

-- We do not use advertising cookies on our Website. If we choose to use advertising cookies in the future, we will notify you before doing so and offer a way to opt-out.

Third Party Cookie Disclosures
Some cookies, pixels, web beacons, or other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our sites. These companies collect information about your interaction with our Website. This tracking only occurs while you are on our Website. For more information on how these companies collect and use the information on our behalf, please refer to the following company’s privacy policy: Google Analytics.

Managing Cookies
Most browsers allow you to manage how cookies are set and used as you’re browsing, and to clear cookies and browsing data. Also, your browser may have settings letting you manage cookies on a site-by-site basis.

Business Justification
The information we collect automatically may include personal information.

We use this information we collect automatically:
-- To present our Website and its contents to you
-- For analytics
-- To fulfill any other purpose for which you provide it
-- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
-- Auditing transactions entered into by you
-- To enforce our Terms of Use
-- Protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities
-- For any other purpose, with your consent

Sensitive Personal Data
The California Privacy Rights Act identifies the following as “Sensitive Personal Information”: personal information that reveals (1) a consumer’s Social Security or other state identification number such as a driver’s license; (2) a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (3) consumer’s geolocation; (4) consumer’s racial or ethnic origin, (5) religious or philosophical beliefs, (6) union membership; (7) the contents of a consumer’s mail, email, or text messages, unless the business is the intended recipient of the communication; and (8) consumer’s genetic data.

-- We either do not collect any Sensitive Personal Information, or we do not use that Sensitive Personal Information to infer characteristics about you.

How Your Information May be Used With Third Parties
Any aggregated data or any information which does not identify any individual or de-identified data may be disclosed to third parties by us without any restrictions. We are not obligated to first receive consent before disclosing any such data or information. Any information that you have made public before we collected it may also be shared without restriction. We will also disclose your information for Website analytics.

Entities Who will receive the information

Third Party Tracking
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about the Website tracking, you should contact the responsible provider directly.

Third Party Disclosures
We may disclose personal information that we collect, or you provide as described in this Privacy Policy:
   1. To our subsidiaries and affiliates
   2. To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
   3. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of PermaGO’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by PermaGO about our Website users is among the assets transferred.
   4. For any other purpose disclosed by us when you provide the information.
   5. For any purpose that you consent to.

-- We may also disclose your personal information without your consent:
   1. To comply with any court order, law, or legal process, including responding to any government or regulatory request.
   2. For other agreements, including for billing and collection purposes.
   3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of PermaGO, our customers, or others.

Categories of 3rd party providers
We share your information with the following classes of third parties:
   1. Data analytics providers
   2. Email marketing vendors
   3. Email service providers
   4. Financial transaction processors

Our Website contains links to other sites over which we have no control, and we assume no responsibility for the content, privacy policies, or practices of other third party sites to which you choose to visit from the links hosted on our Website, and such sites are not governed by this Privacy Policy. We encourage you to review the privacy policies of those other sites so you can understand how they collect, use, and share your personal information.

Information gathered on a co-branded page may be retained by both the other company participating in the co-branding campaign and us. In that instance, the use of such information by the other company will be subject to the privacy policy of that company. We are not responsible for that company’s use of your personal information.

Choice/ Consent
Because you are the owner of your personal information and data, you are afforded certain choices concerning the information you provide to us and that we retain. We maintain the following mechanisms for you to control your information:

1. Tracking Technologies and Advertising.
You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

2. Right to Know and Be Informed
You have the right to ask us what kind of data we process, why it is necessary for us to collect, whom we intend to share your information with, and your rights relating to your data. We designed this Privacy Policy to proactively answer all of those questions that you may have, but you have the option to contact us with any questions at

3. Right to Access
You have the right to access the personal data belonging to you that we process. This means that you may request your personal data file that we maintain, which may include the categories and sources of information and specific pieces of information we have collected from you. Upon your request, we will also share any information of yours that we have shared or sold as well as the parties to which we have shared or sold your information. This allows you to become aware of the data that we are actually processing from you and our handling of such data so that you can verify the lawfulness of our processing.

We may require verification of your identity before we disclose any of the information that you may request from us.

If you would like to exercise this right, please contact:

4. Right to Opt-Out
You have the right to opt-out of the selling or sharing of your personal information with third parties. We currently do not sell or share your personal information. However, we do use Google Analytics, which requires a third party to place its tracking cookies on our site. You may use the following browser add-on to reject Google Analytics.

5. Right to Deletion
You have the right to request that we delete any of your personal information that we have collected from you and retained, subject to certain exceptions. Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

   a. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.

   b. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

   c. Debug products to identify and repair errors that impair existing intended functionality.

   d. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

   e. To comply with applicable laws, including, the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

   f. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us or that are compatible with the context that you provided it.

   g. Comply with a legal obligation

We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

6. Right to No Discrimination
We will not discriminate against you if you exercise any of your rights. However, we may charge different prices or provide different levels of services to you if the difference is reasonably related to the value provided to us by your data. Further, we retain the right to provide financial incentives for the ability to collect, sell, share, or retain personal information (if consented to).

7. Do Not Track Disclosures
We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

8. Exercising your Rights
To exercise any of the rights provided in this section, please submit a request to:

Only you, or someone legally authorized to act on your behalf, may make a request to exercise your rights. You may only request to exercise your rights twice in one 12-month period.

Your request must:

   a. Provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information or an authorized representative.

   b. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

   c. We may ask that you provide us with further information to help us verify your identity.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it. At a minimum, your name and email address will be needed in your request. You do not need to create an account with us to submit a request.

However, we do consider requests made through your password-protected account sufficiently verified when the request relates to the personal information associated with that specific account.

For instructions on exercising your sale opt-out or opt-in rights, see Right to Opt-Out. We will notify you that we have received your request within 10 days. We try to respond to most consumer requests within 30-45 days of receipt, depending upon where you reside. However, some requests may take longer. We will notify you in writing if we need more time to respond. Normally, we do not charge a fee to process or respond to consumer requests. However, for residents of certain states or countries, we may charge a fee if the request is excessive, repetitive, or manifestly unfounded. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


1. How We Are Protecting Your Data

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

All payment transactions will be encrypted using AES-256 encryption.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website or services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in any public areas of the Website. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Length of Retention and When Destroyed

We will only retain your information for as long as it is necessary for the purposes that it was processed.

If you maintain a profile on our Website, we will retain your data for as long as your profile remains active, or until you exercise your rights described herein.

We may decide to keep your data in perpetuity if it can no longer identify you individually.


1. Changes to Our Privacy Policy

It is our policy to post any changes we make to this Privacy Policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this Privacy Policy to check for any changes.

2. How To Enforce Our Policy

To ask questions or comment about this privacy policy and our privacy practices, or to exercise any of your rights described herein, contact us at: or 855-PERMAGO (737-6247).